How to increase social media influance
“Don’t think about the score”
What Brian Solis says about social media mission:
‘Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.’
I think that the main core we should focus on is our content - what we want to share with others, how we want to share it and when. Depends on the content – how much it will be popular – people will follow that content. If that’s something they don’t need – well…they won’t even bother.
We are used to presenting potential clients our products/services but we are not that much involved in the conversation. What social media is giving us is the possibility to find more clients but we need to change our process of communicating with customers. We need to talk to people, show them what kind of benefits they might get. Clients need to know that we are not only selling something but also helping them by explaining, providing the conversation, sharing information/tips/ideas.
I think that people don’t want to be left alone – they want to feel that any time they are able to reach us and get the information. And that’s what social media are for…helping us to do that – be closer to each other. Commitment is something we need to remember and be able to engage.
Brian Solis is telling about social media influence:
“Influence is not measured by a score, but instead by the culmination of resulting actions. Focusing efforts on solely driving actions is counter productive. As such, focusing efforts to boost scores is as shallow as it is restricted.”
I think Brian wants to show us that we should go further, we should start see the bigger pictures and not only the numbers/profit. I think that profit will come as long as we are focus on quality and communication with people.
Brian Solis: “The distance between who I am and who I want to be is separated only by my actions and words…”
Brian Solis — Author of the acclaimed new book on social media and business, Engage!, Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture
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