What do you think about shopping? Do you like it? Just think about going to the shopping mall and search for some things you need to buy or maybe you prefer to do shopping on-line?
It’s all about collective buyer power – you can find offers with up to 60%, 70%, 80% discounts.
There is another player on the market – Google Offers
So far I was searching Groupon for daily deals (spa, theater, restaurant, etc.). I was wondering how Groupon, Livingsocial and GoogleOffers works. All of daily offers platforms works similar:
- subscribe –> you will receive e-mails with daily offers in your city (city you choose) or check on website or on Facebook page or Twitter
- choose –> chose the offer you like
- pay –> purchase chosen deal
- get the coupon/voucher –> wait for the e-mail with voucher/coupon
- enjoy –> enjoy your purchase and remember about the deal’s expiration date
Here is a youtube video on how Groupon works:
Pro: interesting feature is that you can purchase a giftcard on Groupon – which is nice option as a present.
Con: during purchasing process you need to provide your credit card details (every time) – but maybe that’s should be consider as pro (I’m not sure).
How Livingsocial works:
Ok, so now lets look at the Google Offers:
Pro: wow, everything in one place (on Google); you can sign in using your google account.
Con: it’s just the beginning so google offers is available only in 6 cities; I’m not sure whether having everything in one place (google) is a good way. It’s a short way for google to have a monopoly on the market.
Here is a youtube video on how google offers works:
Google Offers payment option: you need to provide your credit card details once and it will be saved in your account. That option is provided by Google Checkout
I believe that many people might move from Groupon or Livingsocial to Google Offers just because they have Gmail accounts and because of that they have less passwords to remember.
The question is do we need another daily deals platform? Will Google Offers win the competition race? I don’t know. It’s another project by Google – lets wait a while and see what happen.
If you did – have you every tweeted on Twitter or posted a comment on Facebook about that? If the TV ad is really good/or really bad – people will tweet and watch at the same time. Which means that some of those commercials go viral, that’s why companies need to connect with viewers on multiple platforms.
Here are some of those TV commercials:
- Volkswagen: Darth Vader Kid (2011)
- Chatter.com: Black Eyed Peas (2011)
Do you remember that (it was a lot about that via social media) that many people watched Super Bowl only for TV commercials? That’s incredible! I guess that’s why some companies are willing to pay $3 million for 30sec. commercial. After all, the buzz about their TV ads will be all over social media.
Here’s TV ads which directly connecting off-world with social media:
- carnival cruise lines
- Macy’s Million Dollar Makeover – Casting Call
- 2011 Toyota Venza Commercial – Social Network
…sure, this is living! ohh and that ad was created by Saatchi & Saatchi.
Do you remember
It’s not enough to promote product/service on TV ad, it has to be connected (somehow) to social media. I am wondering what’s next? What TV commercials will look like in a future. There are hundreds of TV ads with short info at the end “you can find us on Twitter/Facebook” and it was “cool” and “new” few years ago, right now I am not sure if we even pay attention to that info. TV ads will have to be more interactive inviting viewers to interact with the brand/company.
As Edward Boches wrote:
Brands will create more complex forms of advertising. If we’re all to engage and talk about the advertising, it can’t be boring or limited to outbound messages. We need more interactive, conversation-inspiring ideas that invite our participation. Think Frank Rose’s The Art of Immersion. More and more ads will include hashtags, start conversations and seek true consumer involvement, extending the story beyond the thirty-second spot.
…so do you watch TV commercials? I do, and I even like some of them.
Facebook - Yes
Google+ – No
Facebook – No
Google+ – Yes
Facebook ok and Google+ ok
ohh come on, make up your mind, will you? but I can’t: I like Facebook (I mean I got used to it) and Google+ is so new and I just don’t want to move all my friends lists from Facebook to Google+. But at the other hand, Google+ is growing so fast, and so many people are using it (over 10 million since it’s launch).
ok ok, I need to stop for a sec and think:
- time –> how much time do I spend on all those activities on Google+ and Facebook
- Where are all my friends? –> I want to be where my friends are
- why –> why do I want to use Google+? maybe because I don’t want to be left behind. I want to know what is going on across the social media environment
So what should I do? What is the best option?
I think I will give Google+ a try and see what happen next. At the same time I will remember not to forget about my everyday schedule. And, of course, I won’t leave Facebook (over 700 millions users there).
Here’s a youtube video you might find interesting (and funny as well):
And a infographic Facebook vs. Google+
Do you like infographics? I do.
Why? Images are easier to understand, one look and you know what’s going on (not always, I get that).
I am amazed how people are able to design all those infographics. If you check the definition of infographic (I did on Wikipedia):
Information graphics or infographics are graphic visual representations of information, data or knowledge.
…which means that you can present probably every content using infographic. Lets stop and think about that for a second. Have you noticed how popular is youtube (because it’s all about videos - visual representation not writing). Why almost every blog-guide has some tips about blog post length – that it shouldn’t be too long (300-700 words)? I think that there are few reasons why:
- time –> we don’t have too much time
- information –> maybe we don’t have too much time but we love to collect information
- overload –> there are so much information/content all around internet, that we want to pre-check as much as possible and make decision whether we want to stop and read/watch more
If I want to read a book – I will get a book, but when I want to get information, I prefer it will be short and if I need to more about some topic, then I can search for more.
Whether it’s about Twitter, Facebook or other social media platforms:
or distracted driving (wow!)
or about infographics:
- Would you like to meet podcast experts?
- Would you like to know more tips and tricks regarding podcasting?
I think that PodCampAZ 2011 is the right place to get answers to your questions.
I found out that it will be the 5th edition of PodCampAZ this November and I can’t wait.
On PodCampAZ 2011 website you can find more information:
If you’re new, fret not. We’ll still be offering intro to podcasting, blogging, social media and any other kind of relevant media we can come up with–think everything but TV and Radio–along with a host of volunteers whose sole purpose is to teach others.
when and where: November 12-13, University of Advancing Technology from 9am to 3pm
more information you can find on PodCampAZ 2011 website
…see you there
This time something from UK BBC comedy series “The Vicar of Dibley” and song “It Should Have Been Me” by Yvonne Fair.
“The Vicar of Dibley” — great British comedy series, Dawn French great, fantastic, stunning, marvelous!
Check also French & Saunders duet!
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