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Posts Tagged ‘youtube’

Addiction to Technology

October 18, 2011 7 comments
    Do you think that you are addicted to information/internet/Social Media? Do you think that you may have a tiny problem with that? that (just) maybe you are loosing the control?
    Some time ago I asked a question whether we are ready to slow down with social media/internet, etc. And since that time I have noticed that people who I am working with, some of my friends and I – we are not slowing down but we even try to speed up.
    I have to admit that I feel good (so far) about that, I think that it’s not a problem to stay connected on-line as long as possible. I just watched 2 movies which made me think – that my life is totally different than 15 years ago – when I was more off-line than on-line.
    First movie: Yelp: With Apologies to Allen Ginsberg’s it’s a tribute to Allen Ginsberg’s classic 1956 poem, filmmakers created a short film lampooning the addictions of our generation (technology can be addictive). It’s narrated by Peter Coyote.

Technology can be addictive. In a tribute to Allen Ginsberg’s classic 1956 poem, we created a short film lampooning the addictions of our generation. It’s narrated by Peter Coyote.
The filmmaking team behind “Yelp: With Aplogies to Allen Ginsberg’s Howl,” also made the 2011 Sundance documentary “Connected: An Autoblogography about Love, Death & Technology.”

Filmmaker and Webby Awards founder Tiffany Shlain latest film, Connected: An Autoblogography About Love, Death, and Technology”, premiered at the 2010 Sundance Film Festival. movie trailer:

Connected, is about the evolution of human communication and how it has changed our lives, for better and for worse

    Have you ever been in a situation describer by Tiffany: sneaking to the bathroom during a dinner at the restaurant just to check an email? For Tiffany it was a wake-up call to do something about that, to think what’s going on with us…and that was the beginning of the idea for the movie. But just think about it – what does it mean for you? Probably you already noticed that but didn’t do anything about that. I remember how many times I was (and still am) attached to my laptop or smartphone…checking emails/surfing via social media, checking/testing new apps, read latest news, etc. – just to stay connected 24/7
    Are you in situation when instead of looking by the window to check the weather you are checking it on-line? Maybe it’s not a big deal right now, because we have all those friends all over the internet, we are ok! right?
    So what’s next with us – people who are addicted to the information/on-line world? What will our future look like? Right now I don’t mind but within next 5-10-15 years?
    Are we ready to slow down?
    Are we ready to leave iPhone at home and go for a walk with friends?

    ohh and one more thing before some of you will try to say that it’s good to slow down with technology/information/internet – thanks to all those 3 we are able to move faster with the development (in medicine, technology, etc.) – so more lives can be saved. etc.

    …so are we ready to “unplug and revisit present tens”

==================
And here’s a bonus youtube video: Brian Solis talks with Tiffany Shlain, filmmaker and Webby Awards founder. Her latest film, Connected: An Autoblogography About Love, Death, and Technology, premiered at the 2010 Sundance Film Festival.

Do We Need Google Offers?

August 26, 2011 2 comments
    What do you think about shopping? Do you like it? Just think about going to the shopping mall and search for some things you need to buy or maybe you prefer to do shopping on-line?

It’s all about collective buyer power – you can find offers with up to 60%, 70%, 80% discounts.
There is another player on the market – Google Offers

So far I was searching Groupon for daily deals (spa, theater, restaurant, etc.). I was wondering how Groupon, Livingsocial and GoogleOffers works. All of daily offers platforms works similar:

  • subscribe –> you will receive e-mails with daily offers in your city (city you choose) or check on website or on Facebook page or Twitter
  • choose –> chose the offer you like
  • pay –> purchase chosen deal
  • get the coupon/voucher –> wait for the e-mail with voucher/coupon
  • enjoy –> enjoy your purchase and remember about the deal’s expiration date

Here is a youtube video on how Groupon works:


groupon1

    Pro: interesting feature is that you can purchase a giftcard on Groupon – which is nice option as a present.
    Con: during purchasing process you need to provide your credit card details (every time) – but maybe that’s should be consider as pro (I’m not sure).
    How Livingsocial works:

livingsocial1

    Ok, so now lets look at the Google Offers:
    Pro: wow, everything in one place (on Google); you can sign in using your google account.
    Con: it’s just the beginning so google offers is available only in 6 cities; I’m not sure whether having everything in one place (google) is a good way. It’s a short way for google to have a monopoly on the market.
    Here is a youtube video on how google offers works:
    Google Offers payment option: you need to provide your credit card details once and it will be saved in your account. That option is provided by Google Checkout

I believe that many people might move from Groupon or Livingsocial to Google Offers just because they have Gmail accounts and because of that they have less passwords to remember.

The question is do we need another daily deals platform? Will Google Offers win the competition race? I don’t know. It’s another project by Google – lets wait a while and see what happen.

Are We Wrong About Being Wrong?

July 29, 2011 2 comments

human error1

  • Do you make mistakes? –> Who doesn’t?
  • How do you feel when you know you are wrong? –> I guess … not so great
  • Do you like to admit that you were wrong? –> noooo way
  • What will you do to avoid being wrong? We all know that people make mistakes but somehow when comes down to “us”…ok, when comes down to “me” (as individual) – I don’t want to make mistake.
    I found on TEDtalk a video – Kathryn Schulz: On being wrong. Kathryn is a wrongologist and talks about human fallibility.

To err is human. Yet most of us go through life tacitly assuming (and sometimes noisily insisting) that we are right about nearly everything, from the origins of the universe to how to load the dishwasher. If being wrong is so natural, why are we all so bad at imagining that our beliefs could be mistaken – and why do we typically react to our errors with surprise, denial, defensiveness and shame?

    Here’s the video from TEDtalk:
    Is there something wrong with us because we don’t like to admit that we are wrong? I don’t think so, according to Kathryn, we would like to insist that we are right because it makes us feel smart, responsible and SAFE. Of course I don’t want to admit that I’m wrong…it’s hard to do that but at the same time – I know I can make mistakes, and that’s the part of my life (my learning process).
    I am really glad that Kathryn mentioned that – our capacity to screwed up is not a defect. It’s fundamental to who we are. That’s good to know, because we are making a lot of mistakes. ohh and one more thing – we learn the lesson (sometimes) after making mistakes. And as St. Augustine said: “Fallor ergo sum” = “I err therefore I am” – I only hope that every time I make a mistake I will learn the lesson.

Kathryn asked what does it mean to feel right? It means that your believes perfectly reflect reality. Well, for me it means that I feel gooood, because I’m not wrong.

3 unfortunate assumptions, according to Kathryn, what we do when someone disagree with us:

  • The ignorance assumption –> we assume their are ignoramus

if that doesn’t work, even if they have the same facts as we do and they still disagree with us then …

  • The idiocy assumtion –> we assume they are idiots

if that doesn’t work, even if they are pretty smart and have the same data as we then …

  • The evil assumption –> those people disagree with us maliciously. They know the TRUTH and deliberately disagree

this attachment to our own rightness keep us from preventing mistakes when we absolutely need to and cause us to treat each other terribly.

The miracle of human mind isn’t that you can see world as it is and that you can see the world as it isn’t.

I have been wondering about that for a moment and after a while I thought “wow!” human mind is really cool thing ….just imagine 4 people looking at the sky by night, every each of them might see something different although all of them have been looking at the same sky. But they could see something like that:
sky by night

if you really want to discover wonder you need to step outside that tiny terrified space of rightness. And look around at each other and look out at the vastness and complexity and mystery of the universe and be able to say “wow, I don’t know, maybe I’m wrong!”

    …so next time when you look at something, think how others might see it
    tweetme

TV Commercials and Social Media

July 27, 2011 Leave a comment

Have you ever watched TV commercials during Super Bowl or the Oscars ?

If you did – have you every tweeted on Twitter or posted a comment on Facebook about that? If the TV ad is really good/or really bad – people will tweet and watch at the same time. Which means that some of those commercials go viral, that’s why companies need to connect with viewers on multiple platforms.

Here are some of those TV commercials:

  • Volkswagen: Darth Vader Kid (2011)
  • Chatter.com: Black Eyed Peas (2011)

Do you remember that (it was a lot about that via social media) that many people watched Super Bowl only for TV commercials? That’s incredible! I guess that’s why some companies are willing to pay $3 million for 30sec. commercial. After all, the buzz about their TV ads will be all over social media.

Here’s TV ads which directly connecting off-world with social media:

  • carnival cruise lines
  • Macy’s Million Dollar Makeover – Casting Call
  • 2011 Toyota Venza Commercial – Social Network

…sure, this is living! ohh and that ad was created by Saatchi & Saatchi.

Do you remember

It’s not enough to promote product/service on TV ad, it has to be connected (somehow) to social media. I am wondering what’s next? What TV commercials will look like in a future. There are hundreds of TV ads with short info at the end “you can find us on Twitter/Facebook” and it was “cool” and “new” few years ago, right now I am not sure if we even pay attention to that info. TV ads will have to be more interactive inviting viewers to interact with the brand/company.

As Edward Boches wrote:

Brands will create more complex forms of advertising. If we’re all to engage and talk about the advertising, it can’t be boring or limited to outbound messages. We need more interactive, conversation-inspiring ideas that invite our participation. Think Frank Rose’s The Art of Immersion. More and more ads will include hashtags, start conversations and seek true consumer involvement, extending the story beyond the thirty-second spot.

…so do you watch TV commercials? I do, and I even like some of them.

Google+ vs. Facebook Again?

July 24, 2011 Leave a comment
    Facebook - Yes
    Google+ – No

or:

    Facebook – No
    Google+ – Yes

or maybe:

    Facebook ok and Google+ ok
    ohh come on, make up your mind, will you? but I can’t: I like Facebook (I mean I got used to it) and Google+ is so new and I just don’t want to move all my friends lists from Facebook to Google+. But at the other hand, Google+ is growing so fast, and so many people are using it (over 10 million since it’s launch).
    ok ok, I need to stop for a sec and think:
  • time –> how much time do I spend on all those activities on Google+ and Facebook
  • Where are all my friends? –> I want to be where my friends are
  • why –> why do I want to use Google+? maybe because I don’t want to be left behind. I want to know what is going on across the social media environment
    So what should I do? What is the best option?
    I think I will give Google+ a try and see what happen next. At the same time I will remember not to forget about my everyday schedule. And, of course, I won’t leave Facebook (over 700 millions users there).
    Here’s a youtube video you might find interesting (and funny as well):

    And a infographic Facebook vs. Google+

facebookvsgoogleplus-sm

Cool Infographics

July 21, 2011 Leave a comment

Do you like infographics? I do.
Why? Images are easier to understand, one look and you know what’s going on (not always, I get that).

I am amazed how people are able to design all those infographics. If you check the definition of infographic (I did on Wikipedia):

Information graphics or infographics are graphic visual representations of information, data or knowledge.

…which means that you can present probably every content using infographic. Lets stop and think about that for a second. Have you noticed how popular is youtube (because it’s all about videos - visual representation not writing). Why almost every blog-guide has some tips about blog post length – that it shouldn’t be too long (300-700 words)? I think that there are few reasons why:

  • time –> we don’t have too much time
  • information –> maybe we don’t have too much time but we love to collect information
  • overload –> there are so much information/content all around internet, that we want to pre-check as much as possible and make decision whether we want to stop and read/watch more

If I want to read a book – I will get a book, but when I want to get information, I prefer it will be short and if I need to more about some topic, then I can search for more.

    Whether it’s about Twitter, Facebook or other social media platforms:

or distracted driving (wow!)

    or organizations:
    or about infographics:
    or fonts:

Listen to Social Media Conversations

July 15, 2011 3 comments

listen to social mediaI just read a book Likeable social media by Dave Kerpen

    Social media is like the world’s largest cocktail party, where anyone can listen others talking and join the conversation with anyone else about any topic of the choice.

Social Media can and can’t do (by Dave):

  • social media cannot make up for a bad product, company –> if you think that presenting your brand, your products via social media will help you with promotion, think again. If your products or service is not good enough – social media users will eat you alive
  • social media won’t lead to overnight sales success –> oh so you thought (or even better – your boss thought) that setting a Facebook page and Twitter account will lead to sales success for the next day? e.g. “Hello world. Here I am.”, what social media world might answer is “bite me”. It’s a hard work day by day like everywhere else.
  • social media is not free –> stop right there. If you think that only because Facebook/Twitter/Linkedin accounts are for free you won’t have to spend money on social media, think again. First of all you are spending your (or your employees) time. And as we know time is money, right? After few months you will notice that you need to pay for some more advanced applications to manage your social media presence.

Listen…listen…listen but how to listen? You can use some on-line tools for that:
free:

you need to pay:

  • vocus - on-demand software for public relations management
  • sysomo – business intelligence for social media, instant and unlimited access to all social media conversations
  • radian6 - listen, measure, and engage with your customers across the social media
    I ask myself a question – “and what’s next?” I was listening and using social media tools to monitor on-line conversation. And now what? What can I do to make my products and services more visible and at the end – sell more.

think outside the box

Action:

  • negative comments –> If people are talking bad about our products/services I should tell (via Twitter, Linkedin, etc.) that we did important changes (because we are listening to what people have to say).
  • positive comments –> promote those comments by publishing them on your social media accounts, blog, company website
  • questions –> if your clients/potential clients have some questions – answer, don’t wait too long. People want to know and you are the one who can say a lot about your products/services. If you won’t answer, someone else might and you don’t know what they will say.
  • requests –> if your clients/potential clients have some requests regarding your products/services, e.g.: they want some new features, etc. Listen to that, take it under consideration. Maybe there is a chance that you might change something. And of course let people know what you are doing: answer to those request (whether you will change something or not).
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