My friend-blogger Marta Eichstaedt found some interesting information regarding airlines on Twitter.
According to Willis Wee* on Penn Olson site there are 180 airlines using Twitter for marketing/service purposes and:
I should say that there are thousands of airlines all around the world but maybe 2 dozens counts.
When comes down to Twitter and airlines – Jetblue (which is NOT the biggest airlines) is so far the most popular on Twitter with 1.6 million LOYAL fans following its account. One of it’s interesting Twitter campaigns was giving out about a thousand free round-trip tickets at three undisclosed locations in Manhattan (more about the campaign you can find here.
ok so Jetblue so far is doing the best on Twitter but what about those who are not doing that good. According to Willis Wee’s article United Airlines are not so hot on Twitter. 57% of the tweets were negative and 33% positive. Approximately 164 tweets/per day were directed to @UnitedArilines but only an average of 3.3 tweets were sent out by the airline each day. What does it mean? that the two-way communication is not so good.
I can say that Jetblue come up with way much better Twitter strategy so far. Lets wait and watch what next.
go to Penn-Olson site to read more info regrading that topic.
*Willis Wee is a co-founder of Penn Olson.