I have no idea how I found out that article on The Sydney Morning Herald – Financial planner spins a social media web but I think it’s worth to read.
There is interview with David Linco who is small business owner – as an example how small business can use the social media tools. How to NOT spend that much money and at the same time be able to do it on your own (on a small scale) and help yourself to make money.
The traditional marketing had become expensive for a lot of small business. So what small companies can do in that situation: no money but still need to take care of the marketing – USE SOCIAL MEDIA TOOLS! most of them are for free (which is great).
What David Linco used so far were:
As you can see this is NOT that complicated and you don’t have to spend much money but don’t forget that you will need to spend quite a bit of time to figure it out what is the best for you.