Jay Baer explains on his website how Facebook EdgeRank works:
“if you’re truly passionate about something, you’ll most likely click and/or comment on the status updates published by that something, giving Facebook a hint that they should definitely show you more of that publisher’s musings in the future, by automatically pushing it to your Top News stream.”
According to Chris Sietsema 1 in 500 updates on Facebook make it to the news feed.
- educate your friends — generate more feedback from your connections by creating, e.g: ask questions, share information others may find interesting
- don’t publish everything at the same time or in short period of time. Create a schedule: once, twice a day or three times a week – whenever is the best for you and your friends/fans.
- use variety kinds of Facebook content –> photos, videos, links, status updates, apps, questions, etc.
It’s new SEO for Facebook – NFO — News Feed Optimization