TV Commercials and Social Media

Have you ever watched TV commercials during Super Bowl or the Oscars ?

If you did – have you every tweeted on Twitter or posted a comment on Facebook about that? If the TV ad is really good/or really bad – people will tweet and watch at the same time. Which means that some of those commercials go viral, that’s why companies need to connect with viewers on multiple platforms.

Here are some of those TV commercials:

  • Volkswagen: Darth Vader Kid (2011)
  • Chatter.com: Black Eyed Peas (2011)

Do you remember that (it was a lot about that via social media) that many people watched Super Bowl only for TV commercials? That’s incredible! I guess that’s why some companies are willing to pay $3 million for 30sec. commercial. After all, the buzz about their TV ads will be all over social media.

Here’s TV ads which directly connecting off-world with social media:

  • carnival cruise lines
  • Macy’s Million Dollar Makeover – Casting Call
  • 2011 Toyota Venza Commercial – Social Network

…sure, this is living! ohh and that ad was created by Saatchi & Saatchi.

Do you remember

It’s not enough to promote product/service on TV ad, it has to be connected (somehow) to social media. I am wondering what’s next? What TV commercials will look like in a future. There are hundreds of TV ads with short info at the end “you can find us on Twitter/Facebook” and it was “cool” and “new” few years ago, right now I am not sure if we even pay attention to that info. TV ads will have to be more interactive inviting viewers to interact with the brand/company.

As Edward Boches wrote:

Brands will create more complex forms of advertising. If we’re all to engage and talk about the advertising, it can’t be boring or limited to outbound messages. We need more interactive, conversation-inspiring ideas that invite our participation. Think Frank Rose’s The Art of Immersion. More and more ads will include hashtags, start conversations and seek true consumer involvement, extending the story beyond the thirty-second spot.

…so do you watch TV commercials? I do, and I even like some of them.

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