Site Optimization Testing – webinar

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    I am at the webinar: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp

Great webinar by Linda Bustos the director of ecommerce research for Elastic Path Software during Inbound Marketing World Webinar Series provided by Hubspot.

This webinar was all about:

  • When and why to use A/B split testing vs. multivariate
  • How to design high impact tests
  • Common testing “gotchas” and how to avoid them
  • How to choose the right tool for you