Do We Need Google Offers?

    What do you think about shopping? Do you like it? Just think about going to the shopping mall and search for some things you need to buy or maybe you prefer to do shopping on-line?

It’s all about collective buyer power – you can find offers with up to 60%, 70%, 80% discounts.
There is another player on the market – Google Offers

So far I was searching Groupon for daily deals (spa, theater, restaurant, etc.). I was wondering how Groupon, Livingsocial and GoogleOffers works. All of daily offers platforms works similar:

  • subscribe –> you will receive e-mails with daily offers in your city (city you choose) or check on website or on Facebook page or Twitter
  • choose –> chose the offer you like
  • pay –> purchase chosen deal
  • get the coupon/voucher –> wait for the e-mail with voucher/coupon
  • enjoy –> enjoy your purchase and remember about the deal’s expiration date

Here is a youtube video on how Groupon works:


groupon1

    Pro: interesting feature is that you can purchase a giftcard on Groupon – which is nice option as a present.
    Con: during purchasing process you need to provide your credit card details (every time) – but maybe that’s should be consider as pro (I’m not sure).
    How Livingsocial works:

livingsocial1

    Ok, so now lets look at the Google Offers:
    Pro: wow, everything in one place (on Google); you can sign in using your google account.
    Con: it’s just the beginning so google offers is available only in 6 cities; I’m not sure whether having everything in one place (google) is a good way. It’s a short way for google to have a monopoly on the market.
    Here is a youtube video on how google offers works:
    Google Offers payment option: you need to provide your credit card details once and it will be saved in your account. That option is provided by Google Checkout

I believe that many people might move from Groupon or Livingsocial to Google Offers just because they have Gmail accounts and because of that they have less passwords to remember.

The question is do we need another daily deals platform? Will Google Offers win the competition race? I don’t know. It’s another project by Google – lets wait a while and see what happen.

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New Way of Shopping?

Do you like shopping? Wait a second, don’t answer that question yet…if you have a chance to shop in a “friendly shop”:

  • without standing in a long line to cashier’s desk
  • without trying to find a place to park your car

wouldn’t be easier to answer “YES” to my question?

We can all those on-line stores, whether it is Walmart, Bestbuy, ebay.

Did you buy something on on-line stores? What do you think are obstacles of buying on-line?

  • clothes/shoes –> how to make sure is the right size, etc?
  • test –> how to test item before making decision whether to buy it or not
    Companies are trying to shorten the distance between customer and store by opening on-line store but we know that’s not enough anymore. So what to do?
    Here are some ideas what companies are trying to offer their customers:
  • Home Plus is Tesco’s Korean branch decided to create “virtual supermarket” on one of the subway stations. They posted wall-size posters of stocked shelves onto subway walls. Customers were able to scan products’ QR codes and by doing that they were able to purchase items which later were delivered to their homes.

    Just think how many people are using public transportation (in cities) like subway. 2x a day they are becoming potential clients (on the way to work and getting by home). Simple click-click (scanning QR code) and gallon of milk is on the way home.

  • applications for 3D cameras –> which will create two-way mirrors on computers

almost 38 percent of women don’t buy online, according to Forrester Research, because they want to be able to see and touch items before they hand over a credit card.

    payvement via facebook

I’m wondering what’s next?