Do you think that you are addicted to information/internet/Social Media? Do you think that you may have a tiny problem with that? that (just) maybe you are loosing the control?
Some time ago I asked a question whether we are ready to slow down with social media/internet, etc. And since that time I have noticed that people who I am working with, some of my friends and I – we are not slowing down but we even try to speed up.
I have to admit that I feel good (so far) about that, I think that it’s not a problem to stay connected on-line as long as possible. I just watched 2 movies which made me think – that my life is totally different than 15 years ago – when I was more off-line than on-line.
First movie: “Yelp: With Apologies to Allen Ginsberg’s “ it’s a tribute to Allen Ginsberg’s classic 1956 poem, filmmakers created a short film lampooning the addictions of our generation (technology can be addictive). It’s narrated by Peter Coyote.
Technology can be addictive. In a tribute to Allen Ginsberg’s classic 1956 poem, we created a short film lampooning the addictions of our generation. It’s narrated by Peter Coyote.
The filmmaking team behind “Yelp: With Aplogies to Allen Ginsberg’s Howl,” also made the 2011 Sundance documentary “Connected: An Autoblogography about Love, Death & Technology.”
Filmmaker and Webby Awards founder Tiffany Shlain latest film, “Connected: An Autoblogography About Love, Death, and Technology”, premiered at the 2010 Sundance Film Festival. movie trailer:
Connected, is about the evolution of human communication and how it has changed our lives, for better and for worse
Have you ever been in a situation describer by Tiffany: sneaking to the bathroom during a dinner at the restaurant just to check an email? For Tiffany it was a wake-up call to do something about that, to think what’s going on with us…and that was the beginning of the idea for the movie. But just think about it – what does it mean for you? Probably you already noticed that but didn’t do anything about that. I remember how many times I was (and still am) attached to my laptop or smartphone…checking emails/surfing via social media, checking/testing new apps, read latest news, etc. – just to stay connected 24/7
Are you in situation when instead of looking by the window to check the weather you are checking it on-line? Maybe it’s not a big deal right now, because we have all those friends all over the internet, we are ok! right?
So what’s next with us – people who are addicted to the information/on-line world? What will our future look like? Right now I don’t mind but within next 5-10-15 years?
Are we ready to slow down?
Are we ready to leave iPhone at home and go for a walk with friends?
ohh and one more thing before some of you will try to say that it’s good to slow down with technology/information/internet – thanks to all those 3 we are able to move faster with the development (in medicine, technology, etc.) – so more lives can be saved. etc.
…so are we ready to “unplug and revisit present tens”
And here’s a bonus youtube video: Brian Solis talks with Tiffany Shlain, filmmaker and Webby Awards founder. Her latest film, Connected: An Autoblogography About Love, Death, and Technology, premiered at the 2010 Sundance Film Festival.
I just read a very interesting post by Jonathan Richman “How New Facebook Features Will Impact Healthcare” in which Jonathan is suggesting that sharing some/all (?) information about our health might help and change our social media lives, the way how pharma companies will interact with us.
(…) I argue constantly that if people gave up a little privacy it would likely make them and the rest of us a lot healthier. (…)
I understand that it means changing one of the most important part of our privacy perception – giving up and publishing our health’s status. I get it, I know that there can be something good about this – like saving life, getting rid off the rush quicker and maybe cheaper – because some pharma company/doctor/on-line friend/etc. can suggest some medicine we may use or information about someone (who?) may help us, providing us with important health updates, etc. I would like to focus on another aspect of that issue – giving up the last frontier of our privacy, giving up/sharing our health information.
ok,ok….when you look at this issue, we are already sharing some of that: Facebook checking-in to medical places (dentist, hospital, pharmacy, etc.) or updating our Facebook or Twitter status by posting comments such as: “I’m sick today, that’s my 5th cold this year”. And I think that this is just the beginning. So what’s next? What we will do next?:
- how many health related information are we willing to share via social media?
- who wants to get to those information?
- what 3rd parties would like to do with that kind of knowledge about our health?
I think that if there is more information about our health, there will be someone (individual or organization) willing to interact and do something (bad or good) with that information – wow, that doesn’t sound good.
Just think about big pharmaceutical industry, it’s big, has a great budget for marketing research, wants to get to as much as possible information about our health. And what about insurance industry? same thing.
What do you think about that?
How many information are you already giving up via social media?
What do you know about Twitter?
Do you use Twitter?
How many Twitter-related applications do you use?
Here are 2 applications you can use to manage your tweetstream:
- tweetdeck –> TweetDeck allows you to monitor, manage and engage in your social world by bringing together your Twitter and Facebook feeds in a powerful and flexible column-based dashboard.
- hootsuite –> similar to tweetdeck application. You can manage your blog/linkedin/facebook/twitter accounts from one place; schedule posts/tweets, create report, etc.
Here are applications which can help you to locate topics/trends/people/communities:
- hashtags.org –> you can find here the most popular hashtags on Twitter – what’s most popular.
- Twitscoop –> a real-time visualisation tool which enables users to “Mine the thought stream” provided by Twitter. Hot trends/words which are buzzing right now on twitter/search feature/
- Listorious –> “Listorious has the best Twitter people search on the web so you can find anyone by topic, region or profession — powered by data from the tens of thousands of list curators. Once you find the right person, you can interview them by asking questions over Listorious”
- twellow –> Twitter yellow pages
- TweetMeme –> “it’s a service which aggregates all the popular links on Twitter to determine which links are popular. TweetMeme categories these links into Categories, Subcategories and Channels, making it easy to filter out the noise to find what you’re interested in.”
- twopular –> search popular trends on Twitter
Do you know other applications worth to share?
What do you think about shopping? Do you like it? Just think about going to the shopping mall and search for some things you need to buy or maybe you prefer to do shopping on-line?
It’s all about collective buyer power – you can find offers with up to 60%, 70%, 80% discounts.
There is another player on the market – Google Offers
So far I was searching Groupon for daily deals (spa, theater, restaurant, etc.). I was wondering how Groupon, Livingsocial and GoogleOffers works. All of daily offers platforms works similar:
- subscribe –> you will receive e-mails with daily offers in your city (city you choose) or check on website or on Facebook page or Twitter
- choose –> chose the offer you like
- pay –> purchase chosen deal
- get the coupon/voucher –> wait for the e-mail with voucher/coupon
- enjoy –> enjoy your purchase and remember about the deal’s expiration date
Here is a youtube video on how Groupon works:
Pro: interesting feature is that you can purchase a giftcard on Groupon – which is nice option as a present.
Con: during purchasing process you need to provide your credit card details (every time) – but maybe that’s should be consider as pro (I’m not sure).
How Livingsocial works:
Ok, so now lets look at the Google Offers:
Pro: wow, everything in one place (on Google); you can sign in using your google account.
Con: it’s just the beginning so google offers is available only in 6 cities; I’m not sure whether having everything in one place (google) is a good way. It’s a short way for google to have a monopoly on the market.
Here is a youtube video on how google offers works:
Google Offers payment option: you need to provide your credit card details once and it will be saved in your account. That option is provided by Google Checkout
I believe that many people might move from Groupon or Livingsocial to Google Offers just because they have Gmail accounts and because of that they have less passwords to remember.
The question is do we need another daily deals platform? Will Google Offers win the competition race? I don’t know. It’s another project by Google – lets wait a while and see what happen.
Do you like to share pictures on-line? I do
Would you like to share a pictures directly on Twitter? I would
Now we can do that. No more Twitpic, Flickr, yFrog - now you can directly publish photos on Twitter using Twitter message box:
Now you can go crazy and publish your pictures directly on Twitter, but please be aware of:
- you can upload any image that is 3MB or smaller
- Twitter will scale the image to fit into the display pane on the right side of Twitter.com timeline
- more “how-to” upload picture on Twitter you can find on Twitter Help Center
3-steps how to publish picture on Twitter:
- 1. type text in message box + click on “camera button” and chose image you want to publish + click “tweet”
- 2. your tweet is now in your timeline stream, so all your followers are able to see your tweet with link to your picture
- 3. when you click on your tweet you can see the picture on the right side of your Twitter website
If you did – have you every tweeted on Twitter or posted a comment on Facebook about that? If the TV ad is really good/or really bad – people will tweet and watch at the same time. Which means that some of those commercials go viral, that’s why companies need to connect with viewers on multiple platforms.
Here are some of those TV commercials:
- Volkswagen: Darth Vader Kid (2011)
- Chatter.com: Black Eyed Peas (2011)
Do you remember that (it was a lot about that via social media) that many people watched Super Bowl only for TV commercials? That’s incredible! I guess that’s why some companies are willing to pay $3 million for 30sec. commercial. After all, the buzz about their TV ads will be all over social media.
Here’s TV ads which directly connecting off-world with social media:
- carnival cruise lines
- Macy’s Million Dollar Makeover – Casting Call
- 2011 Toyota Venza Commercial – Social Network
…sure, this is living! ohh and that ad was created by Saatchi & Saatchi.
Do you remember
It’s not enough to promote product/service on TV ad, it has to be connected (somehow) to social media. I am wondering what’s next? What TV commercials will look like in a future. There are hundreds of TV ads with short info at the end “you can find us on Twitter/Facebook” and it was “cool” and “new” few years ago, right now I am not sure if we even pay attention to that info. TV ads will have to be more interactive inviting viewers to interact with the brand/company.
As Edward Boches wrote:
Brands will create more complex forms of advertising. If we’re all to engage and talk about the advertising, it can’t be boring or limited to outbound messages. We need more interactive, conversation-inspiring ideas that invite our participation. Think Frank Rose’s The Art of Immersion. More and more ads will include hashtags, start conversations and seek true consumer involvement, extending the story beyond the thirty-second spot.
…so do you watch TV commercials? I do, and I even like some of them.
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